French-antiques

Advertising

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Advertising collectibles include antique posters such as those of Toulouse Lautrec for Le Moulin Rouge, or the  Art Nouveau posters of Alphonse Mucha and especially the Art Deco posters by Capiello who is said to be the father of the modern  advertising poster.  The porcelain  advertising sign developped in the 1880s alongside  the enamel metal  sign.  These signs had the advantage of being weather-resistant. 
Advertisers used means not only to be seen but also to be used, so as to impose the advertising message.  From the early 20th C advertising objects appeared such as thermometers, calenders, mirrors, ashtrays, etc.  - all great collectibles!



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